What a Realtor Website Should Cost in 2026 (Every Major Platform, Priced and Sourced)

Agents ask this question constantly and get evasive answers, mostly because seven of the biggest platforms do not publish their prices. This is our attempt at a straight answer. Every number below was checked in September 2026 against the vendor's own pricing page where one exists, or against multiple third party reviews where the vendor hides pricing, and each has a source link. Vendors change packaging often, so verify before you sign. We include our own price so you can judge us by the same standard.

The short answer

A solo agent should expect to pay somewhere between $60 and $250 a month for a website platform that includes hosting, a template or AI built site, and basic SEO. Anything over that is buying something else: a CRM, IDX home search, managed advertising, or a custom design. Those can be worth it for a team with volume. For an individual agent at the NAR median income of $59,200 (HousingWire), a $400 to $1,500 monthly platform is 8 to 30 percent of gross income before a single lead arrives.

Platforms that publish their price

• Placester: Agent Essential $59, Agent Plus $79, Agent Premier $129 per month. 14 day trial, no contract, 20 percent off annual. MLS integration is a $25 add on at Essential, content automation is $15 to $50 a month, and the Do It For Me service is $75 to $250 a month (Placester pricing). A hands off solo stack lands near $194 a month once you add MLS, content and DIFM.
• Carrot: Individual $119 a month, Agency $299, AI Suite add on $99. Month to month with a 30 day money back guarantee. Includes rank tracking for 35 keywords (Carrot pricing). Built for investors and "sell my house fast" pages, no IDX.
• AgentFire: one time design packages of $800 (Ignite), $2,750 (Custom) or $6,500 (Firebrand), then $165 a month for Pro or $215 for Plus. Blog articles are only on Plus. Local SEO setup is $250 (AgentFire pricing). Minimum to start is $965.
• Real Geeks: $399 a month plus $500 setup for two users, on a 6 or 12 month contract. Lead packages are $299 to $599 extra, Geek AI Text is $49, IDX is $10 per MLS (Real Geeks pricing). No trial.
• Sierra Interactive: Starter $299.95 a month on annual billing or $359.95 monthly plus $500 setup. Essential $399.95 to $474.95, Growth $599.95 to $724.95. All tiers are 12 month agreements (Sierra pricing).

Platforms that hide their price

These require a sales call. The figures are from third party reviews and should be treated as ranges, not quotes.

• Luxury Presence: reviews report $500 to $1,500 a month, $3,500 to $5,000 setup, and a 12 month contract (Reallyo, Agent Advice). Year one runs roughly $7,000 to $23,000. Beautiful sites, built for luxury teams.
• kvCORE / BoldTrail: third party estimates put an individual agent around $499 a month, with 2 to 4 weeks of onboarding (Pro Toolkit review). Mostly sold through brokerages, so agents who change brokerages often lose access.
• Ylopo: reports of $295 to $500 a month for the platform, $1,000 to $2,000 setup, and required ad spend of $1,000 to $2,500 a month, plus an external CRM (cost breakdown). All in, $1,500 to $3,500 a month.
• CINC: reports of $899 to $1,500 a month plus $500 or more in monthly ad spend, for a realistic $1,800 to $3,500 (cost breakdown). CINC's terms reserve ownership of CINC provided domains, which is a real problem if you ever leave.
• Lofty (formerly Chime): reports of about $449 a month for Core, $700 for Premier, with setup of $299 to $1,499 (Firmtools, cost breakdown).

What the sticker price usually leaves out

Comparing base prices is misleading because the platforms bundle differently. When you get a quote, ask about each of these explicitly.

• Setup fees. Sierra, Real Geeks, AgentFire, Luxury Presence and Lofty all charge them, from $500 to several thousand.
• Contract length. Twelve months is standard at the higher end. Cancelling early usually means paying out the term.
• Content. Placester charges $15 to $50 a month for content automation. AgentFire gates blog articles to its $215 tier. Most others do not write anything for you at all.
• Google Business Profile posting. None of the website platforms above include it. Review and profile tools like Birdeye and Podium do, at reported prices of $299 to $599 a month per location on annual contracts (Birdeye, Podium).
• Rank tracking. Among the platforms above, only Carrot includes it in the base plan.
• Ad spend. Ylopo and CINC require it. It is the largest line item and it is not on the pricing page.
• Domain ownership and export. Ask who owns the domain and whether you can export content and leads. Some terms are not in your favor.

What about content only tools?

A newer category writes the SEO content but does not host the site. RealSEO.ai is the clearest example at $99 a month for its Essentials plan, publishing neighborhood pages and articles to an existing IDX site (RealSEO.ai). If you already pay for a Sierra or Real Geeks site, this is a way to add content without switching. It does mean paying for two tools.

Where RealQube sits

RealQube is $97 a month, published on our site, month to month, no setup fee, and free to start without a credit card. It includes the AI built agent website, a weekly local SEO article drafted for your approval, Google Business Profile posts, keyword rank tracking, a leads dashboard, and an AI review responder. It does not include IDX home search, a full CRM, texting, or managed advertising, and we say so plainly. You own your domain, your content, and your leads, and you can export them any time.

Against the list above, that is roughly the price of Placester Plus, with the content, profile posting, and rank tracking that Placester, AgentFire, and the review tools charge separately for. It is not a replacement for a team platform with IDX and a CRM. If that is what you need, Sierra or Real Geeks are honest published choices.

How to decide

1. Write down what you need the site to do this year. For most solo agents that is: look credible, rank for a few neighborhoods, and capture the leads that come from referrals and local search.
2. Cross off anything that requires a contract longer than you are certain about.
3. Add up the full first year cost including setup, add ons, and required ad spend, not the base price.
4. Ask who owns the domain and the content.
5. Try before you pay wherever a trial or free tier exists.

We maintain sourced, dated comparison pages for the major platforms at realqube.com/compare and update them quarterly. If a number above has changed, tell us and we will fix it.